Content on
subscription
Most brands buy content eight hours at a time. The Coast 9 engine delivers it continuously, for one monthly rate, with Zach McDuffie directing every frame.
- You getA library of finished assets that grows every month
- CadenceShort production sprints, continuously
- RateOne flat monthly rateScoped to your brand and volume
- DirectionZach McDuffie, on every frame
Anyone can generate images. Directing them to a commercial standard takes someone who spent 25 years on set deciding what a frame needs before it exists.
Zach shot fashion and jewelry campaigns, lifestyle editorials, architecture and interiors, and resort and travel work for commercial clients for 25 years. Every asset the engine ships passes through that same eye: lighting, casting, composition, retouch.
How it runs
- 01Brand intakeOne working session
Your brand, your audience, your channels, and the look you wish you could afford to shoot every week.
- 02Look developmentDirected by Zach
Lighting, palette, casting, and art direction, locked as a reusable system.
- 03Production sprintsShort cycles
Product frames, lifestyle scenes, campaign concepts, short-form video. Camera, generative tools, or both, whichever serves the frame.
- 04DeliveryA living library
Organized by channel and campaign, refreshed every sprint. Volume goes up for launches and seasons. The rate doesn't.
What ships
- Product framesStills
E-commerce, PDP, and marketplace sets. Every colorway, every angle.
- Lifestyle scenesStills
Your product in the world: locations, casting, seasons, no travel.
- Campaign conceptsKey visuals
Key visuals, tested as variations before you commit spend.
- Short-form videoMotion
Loops, cutdowns, and cinematic trailers for paid and organic social.
- Seasonal refreshesLibrary
Holiday, launch, and promo variants of your library, on demand.
- Channel adaptationsDelivery
Every asset re-cropped and re-timed for each platform.
AI
Camera
Camera
AI
AI