The camera never stops.
A creative direction and generative AI studio in Laguna Beach, California, led by photographer Zach McDuffie.
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CAMERA · 012We bridge the gap between traditional creative direction and generative AI production.
Zach McDuffie, Coast 9AI doesn’t replace creative thinking. It changes how it’s executed.
The trailers
Three cinematic AI films, directed end to end by Coast 9. Press play.
DRIFT trailer (AI)
Where The Story Goes
Coast 9 cinematic AI reel
- CreativeGenerative AI & content creation
We lead visual projects that integrate AI with photography and video, expanding what’s possible while maintaining a cohesive creative standard.
- SystemsGenerative media systems & creative workflows
Our focus isn’t just on what generative AI tools can do, but how they fit within the creative storytelling process.
- Our storyStyle & story
We bring the human creative ingredients, experience, and guidance that make each project special. Because speed means nothing without style & story.
- The LabExperiments, templates, tutorials
Where emerging tools are tested, refined, and translated into usable creative systems.
- Led byZach McDuffieCreative director and award-winning photographer
- Behind the lens0 yearsFashion and jewelry campaigns, lifestyle editorial, architecture and interiors, portraits, resort and travel
- Made withCameras, generative tools, or bothEvery frame on this site says which
- StudioLaguna Beach, California
Content on subscription, instead of by the shoot day
Most brands buy content eight hours at a time. The engine delivers it continuously, directed by the same photographer, for one monthly rate.
A traditional shoot
- Lead time Weeks
- Cost Day rates, crew, location
- Output One set of selects
- Changes Another production
- Usage Licensed per channel
The Coast 9 engine
- Lead time Starts the week you sign
- Cost One flat monthly rate
- Output A library that keeps growing
- Changes Included
- Usage Yours, everywhere